Turn weird celebrity fandom data into fun, viral spreadsheets — and sell them to obsessed fans on Etsy, Ko-fi, or TikTok.
Goal: Launch your first celebrity fandom spreadsheet and make your first sale or share by Day 7
Tools Needed: Google Sheets or Notion, Canva (optional), Etsy, TikTok or Reddit
Skill Level: Beginner
Time Required: 1–2 hrs/day
Startup Cost: £0
Why the Celebrity Fandom Spreadsheet Hustle Works
Fans love data. Especially when it’s unnecessary, color-coded, and deeply specific.
They want to track Taylor Swift’s hair evolution, rank Pedro Pascal’s meme appearances, or log every Zendaya outfit by Pantone shade — and you’re going to be the one who makes it.
You don’t need a following. You don’t need approval.
You just need one good celebrity fandom spreadsheet and a following that eats it up.
This hustle is weird, niche, and stupidly shareable.
You’re not building a business — you’re building a viral artifact.
And once it hits? You can clone it across fandoms, franchises, or pop culture trends forever.
This is fandom meets spreadsheets meets internet commerce — and it works.
Day 1: Choose Your Celebrity Fandom + Spreadsheet Concept
Today’s Goal:
Choose a celebrity or pop culture niche with an active, obsessive fanbase — and come up with one spreadsheet concept that’s fun, hyper-specific, and built to be shared.
Why This Step Matters:
You’re not just building a spreadsheet.
You’re building a cultural artifact — something a fan stumbles on and immediately thinks, “This is so dumb. I love it. I need it.”
The right niche will do most of the work for you.
If you land in a celebrity fandom that’s active, visual, and emotional, your spreadsheet doesn’t need to be perfect — it just needs to exist.
The wrong fandom, though? You’ll be shouting into the void.
Today is about setting yourself up for low-effort virality by picking the right kind of obsessed audience.
Step-by-Step Instructions:
Step 1: Choose Your Celebrity, Show, or Fandom
Start by listing a few celebrities or characters that fit the following criteria:
- Visual appeal — they’re known for outfits, aesthetics, looks, or public appearances.
- Memorable catalog — they’ve had a long enough career (or chaotic enough one) that people want to track it.
- Active community — they have Reddit subs, TikTok edits, Twitter stans, Discord groups, or Etsy fan products.
- Recent relevance — they’re in the news, dropping an album, touring, or starring in something now.
Examples:
- Zendaya → Outfit tracker or red carpet color palette log
- Taylor Swift → Setlist tracker, outfit by era, lyric themes
- Pedro Pascal → Meme appearances ranked by facial expression intensity
- SZA → Instagram caption moodboard (💔 / ✨ / 🔥)
- Barbie Movie Cast → Ranked by pink level, scenes, or Ken-to-Kenzo ratio
You can also go fictional — cartoon characters, franchises, even meme formats.
This is where the weird stuff shines.
If you’re stuck, go to Reddit and type in:
- “Taylor Swift spreadsheet”
- “Harry Styles outfit tracker”
- “Ranking Pedro Pascal memes”
You’ll find threads and tweets where people are already trying to organize this manually.
That’s your green light.
Step 2: Brainstorm 2–3 Ridiculously Specific Spreadsheet Ideas
Now that you’ve picked your celebrity fandom or topic, come up with a few spreadsheet angles that aren’t just “facts” — they’re fun, unnecessary, and borderline obsessive.
Here’s a simple format that always works:
“The [type of thing] Tracker of [Name], Sorted by [absurd variable]“
A few examples:
- “Zendaya’s Red Carpet Outfits, Ranked by Color Saturation”
- “Every Scene in Twilight Where Edward Stares Too Hard”
- “Taylor Swift Setlists by Era, Mood, and Breakup Context”
- “Pedro Pascal’s Interviews Ranked by Memeability and Eye Contact”
- “The Complete Shrek Timeline: Scene by Scene, Scream by Scream”
You want someone to see the title and laugh, click, and share. That’s how this works.
Step 3: Gut-Check the Idea
Before you commit, take 10–15 minutes to check demand.
- Go to Etsy. Type in “Taylor Swift spreadsheet,” “K-pop tracker,” “celebrity planner.” See what’s already selling.
- Scroll Twitter or TikTok and search for “[name] outfits” or “[name] ranked.” You’ll find gold.
- Check Reddit to see if someone’s already doing this — and how badly they’re doing it.
Your goal here isn’t to find no competition — it’s to find bad competition.
If someone made a chaotic Google Sheet 3 years ago that people loved?
You can make a better one in 2 days.
By the End of Today:
You should have a celebrity fandom picked, a concept locked, and a clear sense that this spreadsheet is something you would click on — even if you weren’t into the celebrity at all.
This idea is what you’ll build, style, and promote for the rest of the week — so take your time and choose something that feels just the right amount of ridiculous.
Tomorrow, we start building it.
Color-coding. Emojis. Filters. Screenshots. The works.
Day 2: Build the Spreadsheet (Make It Fun, Not Functional)
Today’s Goal:
Start building your spreadsheet in Google Sheets or Notion — and make it look so fun, weird, or oddly satisfying that people want to share it even if they never use it.
Why This Step Matters:
Most spreadsheets are boring. Yours needs to be delightfully unnecessary.
This isn’t a business dashboard.
It’s celebrity fandom candy — a strange, specific spreadsheet that exists because someone out there cares just enough to want it organized.
What matters isn’t how advanced it is, but how visually fun, theme-consistent, and meme-friendly it feels.
Think of it as a vibe. A collector’s item. A conversation starter.
If someone says “why would anyone make this?” — you’re doing it right.
Step-by-Step Instructions:
Step 1: Choose Your Platform (Google Sheets or Notion)
Google Sheets is better if:
- You want to share a public view-only link
- You like sorting, filtering, and colorful layouts
- You want to eventually offer a downloadable file (CSV, PDF, etc.)
Notion is better if:
- You want aesthetic value (icons, covers, columns)
- You’re comfortable sharing a live, web-based version
- You want to monetize through sharing or embedding it in a workspace
If you’re unsure, start with Google Sheets — it’s easier to remix and resell, and it’s more familiar for most users.
Step 2: Create the Framework
Set up your columns based on your concept.
For example:
If your concept is “Taylor Swift Tour Outfits Tracker,” your columns might be:
- Date
- City
- Outfit Theme (by era)
- Color
- Fan Reaction (🔥 / 😭 / 🤡)
- Photo Link
- TikTok Edits? (Yes/No)
Keep the structure simple but quirky.
You don’t need 20 columns — just enough to tell a story or spark curiosity.
Step 3: Add Sample Data (Minimum 10–15 Rows)
Don’t build the whole thing yet. Just enough to show people what it could become.
Why?
Because tomorrow, you’ll test interest with screenshots and mockups — and you want it to look real but still feel incomplete.
Add rows with real data, quotes, links, emoji ratings, and insider details fans would appreciate.
Bonus: Add a few jokes or easter eggs. Fans will love you for it.
Step 4: Style It for Shareability
Here’s how to make your spreadsheet feel “premium” — even if it’s dumb on purpose:
- Use color codes that match the celebrity’s aesthetic (pastels, neon, era-based tones)
- Add emojis for vibe ratings or status indicators (💔, 🔥, 🎤, 👗, 🤡)
- Center-align text, bold the headers, and freeze the top row
- Include hyperlinks to YouTube, Reddit, TikTok, or Pinterest
- Use alternating row colors to make it visually clean
- Name the sheet creatively, not just “Sheet1” — try: “The Red Carpet Era Tracker 🔮”
This is about fun and fandom, not data integrity.
By the End of Today:
You should have a working, partially-filled spreadsheet that:
- Looks fun
- Feels oddly professional
- Can be screenshotted tomorrow for promo
Day 3: Tease It to the Fandom (Before You Even Finish It)
Today’s Goal:
Create scroll-stopping screenshots or previews of your spreadsheet and post them where your chosen fandom lives — Reddit, TikTok, Twitter, or Discord.
Validate interest before you build the full thing.
Why This Step Matters:
You don’t need a finished product to generate buzz.
In fact, if you wait until it’s “perfect,” you’ll miss the most powerful trigger in fandom culture: FOMO.
Posting a teaser while it’s still “in progress” gives people something to:
- React to
- Share
- Ask for access to
- Screenshot, repost, or send to friends
The goal today isn’t sales. It’s traction.
You want fans to see it and say, “Where can I get this?”
Step-by-Step Instructions:
Step 1: Take Screenshots That Show the Personality of the Spreadsheet
Don’t just show the header. Show the fun.
Capture:
- The emojis
- The color-coded chaos
- The weirdly specific columns
- A few rows that make people go, “I can’t believe they tracked this”
If you used Google Sheets, zoom in a bit and crop tightly to show only the content-rich middle.
If you used Notion, grab a full-page screenshot with the icon and cover showing.
Optional: Drop the screenshot into Canva and add a bold title like:
“Taylor Swift’s Eras Outfits Ranked by Fan Chaos Energy”
“Every Pedro Pascal Meme, Sorted by Threat Level”
Step 2: Write 1–2 “Fandom-First” Posts to Share the Preview
On Reddit:
Go to the main sub for the celeb (e.g. r/TaylorSwift, r/popheads, r/celebrityfashion)
Write a casual, genuine post like:
“I started tracking Taylor’s outfits by era + fan reaction. Here’s what I’ve got so far. Should I keep going?”
Or:
“Ranking every Pedro Pascal meme by intensity. Should I finish this?”
On Twitter or TikTok:
Turn your screenshot into a post with a short, funny caption:
“Started building this Zendaya red carpet tracker and it’s getting out of hand”
“No one asked for this, but here’s a spreadsheet of every chaotic Taylor lyric change on tour”
“I’m making a Notion tracker of every Spongebob quote that lives rent-free in my head. Don’t stop me.”
Use fandom hashtags if posting on Twitter (#SwiftTok, #PedroPascal, #StanTwitter, etc.)
On Discord:
Find 1–2 fandom servers and share it in the memes, art, or general channel with a soft teaser:
“I’m building a tracker for [X], will drop it here when it’s done if anyone wants it”
Step 3: Track the Reactions
Today is about signals, not conversions.
What you’re watching for:
- Upvotes, likes, or comments
- People asking to see more
- DMs or quote tweets
- Discord mods pinning it or saying “please share when it’s done”
If it flops? No problem. It just means your teaser needs tweaking.
Adjust the angle or title tomorrow before the full push.
By the End of Today:
You should have your first bit of traction — even if it’s just 3–4 people reacting, commenting, or asking for access.
That’s enough.
Tomorrow we’ll finish building the product based on the feedback you get today — and prep it for launch.
Day 4: Finish the Spreadsheet + Add a Simple Delivery System
Today’s Goal:
Complete your spreadsheet and make it ready to deliver — either as a freebie, a paid product, or a lead magnet.
You’ll also choose how people access it: direct link, email opt-in, or mini-storefront.
Why This Step Matters:
The difference between “a fun thing you made” and “a product” is one thing: distribution.
You’ve already teased it and (hopefully) gotten some traction. Now it’s time to lock it in:
- Make it complete enough to deliver value
- Clean it up visually
- Give it a proper title + description
- Decide how people will actually get it
This is what lets you actually sell or share what you’ve built — and start building an audience or earning income from it.
Step-by-Step Instructions:
Step 1: Finish the Spreadsheet
You don’t need to fill out every possible row — but it should feel finished enough to be useful, funny, or valuable right now.
- Add at least 20–30 rows of content
- Clean up your column headers and make sure they match the vibe
- Add links where needed (e.g. TikToks, Pinterest boards, fan edits)
- Include inside jokes or fan references for bonus points
- Remove test data or placeholder text — people will screenshot this
Make sure the first impression is strong.
People should scroll a bit and think, “Wait… they actually did this?”
Step 2: Choose How You’ll Deliver It
Here are three easy paths — pick one:
Option A: Free Access via Link (Fastest)
- Publish it as a Google Sheet with “view only” access
- Click File > Share > Anyone with link can view
- Use a Bit.ly link to make it clean
- Post directly in Reddit/Twitter/Discord replies
✅ Fastest way to build traction
🚫 No email capture, no sales
Option B: Free in Exchange for Email (Best for growth)
- Set up a free form with Tally, ConvertKit, or Beehiiv
- “Get the full spreadsheet sent to your inbox”
- Deliver link via auto-response email
✅ Start growing a list of fans who want this kind of content
🚫 Slightly more setup time, but worth it long-term
Option C: Sell It on Ko-fi or Etsy (If people asked for it)
- Export as PDF or CSV
- Or upload as Google Sheet template via zip
- Set price between £2.99–£4.99
- Use mockups from Canva to make it look productized
✅ Instant revenue option
🚫 Harder to drive traffic if you’re not already known
Step 3: Write a Short Description + CTA
You’ll need this for tomorrow’s official launch.
Example:
“This is the ultimate Taylor Swift Tour Setlist Tracker — organized by era, outfit changes, lyric switches, and chaos rating. Built by a fan. Updated live.”
Keep it casual. You’re not selling a software product.
You’re sharing something weirdly wonderful.
By the End of Today:
Your spreadsheet should be cleaned up, completed, and ready to share or sell.
Day 5: Write the Post That Launches the Spreadsheet
Today’s Goal:
Write the actual post that will introduce your spreadsheet to the celebrity fandom in a way that gets clicks, shares, and reactions — without feeling like you’re trying to “sell” something.
Why This Step Matters:
Fandoms don’t like marketers. They like insiders.
People who build things for the culture, not the clout.
If your launch post feels like a genuine labor of love — weird, fun, obsessively specific — fans will eat it up.
If it feels like a cash grab or try-hard product… they’ll scroll right past it.
That’s why today is about crafting a launch that feels like you’re one of them, not someone talking at them.
Step-by-Step Instructions:
Step 1: Choose Where You’re Posting
Pick 1–2 channels that match your chosen celebrity fandom. Here’s the short list:
- Reddit: Best for deeper fandoms like Swifties, TV shows, niche celebs
- Twitter: Best for “stan” energy and viral screenshots
- TikTok: Best if you can screen-record the spreadsheet with a trending sound
- Discord: Best for closed, die-hard communities
- Etsy or Ko-fi: If you’re selling it, this becomes the landing page (but still post elsewhere to drive traffic)
You don’t need all five. One strong post in the right place is enough to go viral in the right circle.
Step 2: Write a Launch Post That Feels Like a Fan Project
Use one of these tones:
-
Casual and self-aware: “I know this is ridiculous, but I made a spreadsheet ranking every Pedro Pascal meme by facial expression intensity.”
-
Fan-in-progress: “Still working on this, but here’s a preview of my Taylor Swift tour outfit tracker — sorting by era, color, and emotional damage score”
-
“I built this because no one else did”: “I got tired of not having one place to track every time Spongebob breaks the fourth wall, so I made it.”
Give them:
- A screenshot (from Day 3)
- A teaser of what’s inside
- A link to view or download
- A closing line like: “Let me know if I missed anything — I’ll keep updating it.”
Step 3: Add a Call to Action Without Being Cringe
You’re not pitching. You’re inviting.
If it’s free:
“It’s view-only for now. If you want the full version, I’ll send it to you — just drop your email here.”
If it’s paid:
“Selling it for £3 because it took 7 hours and 4 emotional breakdowns. Link’s in my bio / replies.”
If it’s unfinished:
“Still updating this — open to requests. What should I add?”
Step 4: Save a Short Version for Comments + Replies
After your post goes live, people will ask questions or tag others. Be ready with a quick reply like:
“Yup! Here’s the link to view it”
“Full version here if you want to grab it!”
“Totally free — just made it for fun”
Keep your energy consistent.
You’re not pushing a product. You’re just proud of your spreadsheet-shaped masterpiece.
By the End of Today:
You should have:
- 1 launch post drafted and ready to go
- 1 screenshot or preview graphic
- 1 short CTA you can use in replies
- A game plan for where and when to post tomorrow
Day 6: Launch Your Spreadsheet Into the Fandom
Today’s Goal:
Publish your spreadsheet in the wild — and give it the kind of launch that feels fun, effortless, and authentic.
You’re aiming for shares, comments, and curiosity. Not perfection.
Why This Step Matters:
This is where your weird little idea becomes real.
It’s no longer a spreadsheet on your screen.
It’s a thing in the world — with the potential to spread through fandoms, spark reactions, or quietly make sales.
You don’t need viral numbers.
If even five people respond, that’s five humans who now see you as someone who makes stuff instead of just scrolling.
Step-by-Step Instructions:
Step 1: Publish Your Post
Copy and paste the launch post you wrote yesterday into your chosen platform.
Post it as if you were sharing something you made for your friends — not trying to push a product.
You’ve got two main jobs:
- Timing: Post when your fandom is active (early evening or late-night usually works best)
- Tone: Keep it chill, self-aware, and fan-first
Examples:
“This is dumb, but I made a spreadsheet ranking every Pedro Pascal meme by threat level and timestamp.”
“I got tired of tracking Taylor’s tour outfits in my head, so I made a color-coded Google Sheet. Updated daily because… well, you know.”
Include your screenshot (from Day 3)
Drop the link (Bit.ly, Ko-fi, Tally form, etc.)
And finish with a fun CTA:
“Lmk if I missed anything. This was way too fun to make.”
Step 2: Post It in 2–3 Places (Optional)
If you want to multiply exposure, post the same launch in different forms:
- A tweet with a cropped screenshot + link
- A Reddit post with a longer blurb
- A TikTok of you scrolling the spreadsheet + music overlay
- A Discord drop with a “built this if anyone’s interested” vibe
Let different corners of the celebrity fandom pick it up.
They’ll do the sharing for you.
Step 3: Engage With Reactions
This is key. If people reply, reply back.
If they tag others, thank them.
If they say “This is amazing,” don’t just like it — say “Took me 7 hours and too many iced coffees lol.”
The more active you are in the comments, the more the post stays visible.
And the more visible it is, the more traction you’ll get.
Step 4: Track What Happens
Watch for:
- DMs
- Comments
- Reshares
- People asking, “Can you make one for [x]?”
- New fans requesting access
Screenshot everything. You’ll use this feedback for Day 7.
By the End of Today:
You’ve launched. Your spreadsheet is public.
And no matter how big or small the reaction — you’ve shipped something original, creative, and weird into the world.
Day 7: Reflect, Improve, and Stack What Worked
Today’s Goal:
Review what happened after your launch, improve the spreadsheet (or delivery), and decide whether to turn this into a one-off win — or the start of a repeatable side hustle.
Why This Step Matters:
This is where most people stop — they launch something, check the likes, and walk away.
But that’s a mistake.
Day 7 is about turning feedback into leverage.
Even if you only got 3 upvotes and a weird DM, there’s something in there you can optimize, expand, or repurpose.
And if you got traction? This is your moment to double down.
Step-by-Step Instructions:
Step 1: Audit the Launch
Open a doc (or Notion page) and answer these quick questions:
- What platform performed best?
- What reactions did you get (comments, shares, DMs)?
- What did people love? (Funny columns? Visuals? Niche focus?)
- What confused people or made them hesitate? (Too vague? Too specific?)
- Did anyone ask for more, different, or custom versions?
Even a tiny post can reveal product-market-fandom fit.
If people said “Omg I need this” — write that down.
If someone asked “Can you make one for [another celeb]?” — there’s your next hustle.
Step 2: Improve the Offer
Based on feedback, make 1–2 small upgrades to your spreadsheet or delivery.
Ideas:
- Add more rows (especially if people asked for it)
- Clean up the design or fix clunky sections
- Include a freebie version + paid “full edition”
- Add a second tab (e.g. bonus rankings, meme glossary, fan notes)
This doesn’t have to be huge.
Small changes can 10x your shareability.
Step 3: Decide What Happens Next
Now make the call. Is this:
- A one-hit wonder — fun, done, and in the archives
- A repeatable format — where you clone this for different fandoms
- A lead generator — feeding an email list or digital product brand
- A scalable product — where you build and sell spreadsheets regularly
If your drop got traction, consider:
- A Notion bundle: “The Stan Pack: 5 Ridiculous Celebrity Trackers”
- A service: “I build viral spreadsheets for fandoms — DM me”
- A creator tool: “Here’s how to make a spreadsheet go viral in 3 days”
You now know how to:
- Build weird, specific digital products
- Launch them in public
- Validate them in 24 hours
- Monetize them or use them to build an audience
That’s no small thing.
By the End of Today:
You’ve looked at the data, made a smart improvement, and made a decision:
Was this a one-time hustle, or the start of something bigger?
Either way — you now have proof you can make something from nothing.
You can take a dumb idea, shape it into a product, and put it in front of strangers who care.
That’s the core skill behind every digital business.
Now take what you learned and go build the next one.
You Got Weird — and You Nailed The Celebrity Fandom Spreadsheet Hustle
You didn’t just make a spreadsheet.
You built a viral, fandom-ready product that turned chaos into culture — and proved that people will pay for fun, obsession, and hyper-specific organization.
In 7 days, you:
- Chose a celebrity fandom with share-worthy energy
- Created a weirdly delightful product no one else would dare make
- Designed, styled, and built it like a fan, not a marketer
- Teased it to your target audience and watched the reactions roll in
- Published and promoted it authentically — no cringe, no spam
- Improved it based on real feedback and reactions
This is how niche internet products get traction — and how creators like you quietly go viral.
No launch parties.
No funnels.
Just weird, wonderful value that spreads.
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